The problem
An agency running Meta and Google Ads for owners who spend on ads and don't see the leads. The brief: make the argument first, the services second. Most agency sites open with credentials nobody asked for; this one had to open with the sentence clients already believe.
Key decisions
1Lead with the client's real objection
The page opens with 'Your budget isn't the problem.', the phrase behind every first meeting. It filters visitors fast: people who nod keep reading, people who don't were never going to hire the agency. The ad is only half the system; the site sells the other half.
2Editorial warmth over agency gloss
Cormorant Garamond display type against Inter body, on a warm analog palette of cream, deep teal and burnt orange instead of the default SaaS blue-on-white. The hero background is a hand-rolled mesh gradient, not a stock photo, and GSAP drives the scroll sections. It reads like a well set article, which matches how the agency sells: with arguments, not showreels.
3Measurement that survives ad blockers
An agency selling attribution cannot lose its own conversion events to iOS privacy limits. The Meta Pixel is doubled by the Conversions API, wired server-side through a Next.js route, so events reach Meta even when the browser blocks the pixel. The site practices the measurement discipline the agency preaches.
4A landing per market
Bilingual routing, English at /en and Spanish at /es, plus a dedicated /real-estate page for the agency's strongest vertical: acquisition systems for high-consideration sales cycles, with its own copy about lead quality and speed to response.
Outcome
Shipped end to end and in use as the agency's main link in outreach. The site does the qualifying before the first call.